The two-year option for Qualcomm, a Manchester United sponsor, to extend its front-of-shirt agreement with the Premier League team has been activated. In September 2023, United and the American technology company came to an agreement that would last at least three years. At the start of the 2024–25 season, Qualcomm subsidiary Snapdragon became United’s new front-of-shirt sponsor.
The club’s famous shirts will bear the Snapdragon badge from Qualcomm, which will replace TeamViewer, beginning with the 2024–25 season, according to a new sponsorship deal that United and the firm agreed in September. The agreement included training kits for both teams, the women’s club, and the home, away, and third jerseys of the most valuable team in the Premier League.
Over 2 billion digital media impressions were generated by Manchester United’s new home jersey reveal last month, surpassing the total impressions of any previous partner launch in the team’s history.
Qualcomm extends sponsorship of Manchester United
The largest producer of mobile phone chips, Qualcomm, announced an extension of its sponsorship agreement with Manchester United Football Club through 2029. The company claims that the partnership is already helping to strengthen its Snapdragon brand. The cooperation has resulted in over two billion views of the Snapdragon logo, which powers devices, the company announced on Thursday, August 15.
The US technology corporation obtained the rights to display its name on the front of Manchester United’s jerseys and partner names, such as Microsoft, on the rear. With one of the most well-known football teams in the world, Manchester United, Qualcomm is attempting to raise awareness of its efforts in the personal computer space with this partnership.
