Ruben Amorim, the newly-appointed head coach of Manchester United, has wasted no time in setting the tone for his tenure.
Ruben Amorim lays Down ‘Non-Negotiable’ Rule at Manchester United in Quest for Discipline and Success
Known for his meticulous approach to management, the 39-year-old Portuguese tactician has reportedly introduced a set of strict rules aimed at fostering discipline and focus among his players.
Among these is a non-negotiable ban on food in the dressing room on matchdays—a policy designed to enhance professionalism and team cohesion.
This decisive move is emblematic of Amorim’s philosophy, where no detail is too small in the pursuit of excellence.
Speaking after United’s recent 3-2 defeat to Nottingham Forest, Amorim highlighted the importance of discipline and hard work in achieving long-term success.
“We are at the start of something so big,” he said.
“We pay attention to every detail because that’s where progress begins.”
Amorim’s commitment to elevating standards extends to the physical fitness of his squad. He has made it clear that running and work rate are non-negotiable for success in the Premier League.
“You can have the best players in the world, but without running, they won’t win,” Amorim stated emphatically.
“We have to run like mad dogs. If we can build that mentality in training, it will translate to matches.”
The coach’s approach has already started to resonate within the club, with insiders praising his ability to connect with players while maintaining high expectations.
Omar Berrada, United’s chief operating officer, was reportedly drawn to Amorim for his ability to foster unity and trust within his teams—a quality backed by former players.
Goncalo Gregorio, who played under Amorim at Portuguese club Casa Pia, recalled the sense of purpose and camaraderie the coach instilled.
“Ruben’s passion is infectious,” Gregório shared.
“He made us want to give everything for him. He created a family where everyone was committed to the same goal.”
For Manchester United, Amorim’s rules may signal the start of a cultural shift—a blend of discipline and passion aimed at reclaiming glory.
