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Manchester United has Adidas to thank for keeping hold of Paul Pogba this summer amid interest from Real Madrid.

Paul Pogba remained a Manchester United player for another year thanks to sportswear giants Adidas, it has been claimed.

The France World Cup winner was the subject of constant speculation during the summer transfer window after hinting that he was ready to leave Old Trafford. However, the club were reluctant to lose the midfielder, slapping a €170m price tag on him.

As the summer transfer window drew to a close it became evident that Pogba would stay put – and it has been revealed that Adidas had a part to play.

The Daily Star reports that German sportswear giants Adidas, who have a 10-year boot deal with Pogba worth €33 million and a kit-making contract with Manchester United until 2024 worth around €750 million, played a crucial role in keeping Pogba in Manchester.

A source close to the Red Devils hierarchy told the newspaper: “They acted as peacemakers between the player, his agent and the club. Adidas were crucial in persuading all the parties to resolve their differences for another season.”

Adidas are also the kit sponsors of Real, but if Pogba moved there he would become just one of a series of top names in the squad endorsed by the German brand, who also sponsor Gareth Bale and Karim Benzema.

But at Old Trafford he is the clear star name, and it is believed it was better business promotion-wise for Adidas if he stayed at the club.

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